TRU Pizza Co

Join Our Honest. Wholesome. TRU. Family

At TRU Pizza Co., we are more than just your neighborhood’s pizza shop. We are committed to providing our clients with tasty, delicious pizza made with all Gluten-free and Gourmet ingredients. This allows those with food allergies and dietary restrictions to enjoy WHOLESOME.Honest.TRU Gluten Free foods.

Our first TRU Pizza opened its doors in 2014 in Troy, Michigan. Since then, we have grown our business into a successful venture passionate about delivering fun, delicious experiences to our community with emphasis on giving everyone a taste of the pizza they love most without sacrificing their diets, allergies, or restrictions.

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And today, we are ready to offer YOU a slice of the success!

With a low start-up cost and a high potential ROI, the TRU pizza business model offers an impressive potential for profits. Our simple and replicable operational structure gives you a piece of the already hot, already doughy pie. The TRU business model can be brought to any community across the nation to merge our passion for pizza with the mission of a Wholesome, clean, and sustainable lifestyle.

An investment in TRU offers more than just the potential for rolling in the dough. It gives budding entrepreneurs a chance to give back to your community and make a positive impact on the world around us - one pizza box at a time. Our use of sustainable packaging and attitude to be a “For More than Profit” company creates an inspiring culture for our employees and guests to emulate.

If you are ready to reach for the most wholesome piece of the pie, become a TRU member of our family and share your love of great, healthy pizza with a community near you!

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How TRU Benefits YOU

TRU Transparency and Uncompromising Taste

We promise to provide our guests with all the HONEST TRUth about our ingredients. Our job is to create a safe environment to indulge in delicious, uncompromising pizza while meeting even the strict dietary restrictions and adapting to a healthy-eating lifestyle. We prevent cross contact and ensure only the use of Gluten-free and Gourmet ingredients for our unique menu.

Low Start-Up Costs

Our low investment costs allow budding entrepreneurs from all walks of life the chance to grab a slice of success. With high margins and minimal inventory, you have the potential to earn quick and stable profitability.

Focus on Sustainable Practices and Local Support

We only have one planet, so let’s treat it right. At TRU Pizza, we focus on sustainable practices and eco-friendly packaging to reduce the carbon footprint and save the world - one pizza box at a time. TRU Pizza also takes great pride in supporting local businesses by sourcing from nearby suppliers to boost the local economy.

Simple Operations and Proven Model

TRU Pizza has been captivating our guests and satisfying everyone’s pizza cravings since 2014. Our tried-and-true operational strategies are simple and easy-to-replicate in any area. Our smooth and efficient practices have been proven profitable and successful in our Michigan location - and we want to teach you the recipe to our TRU success.

Endless Support

We make it our mission to give franchisees our full and endless support throughout their business journey. With two comprehensive training sessions, you gain all the insights and resources you need to TRUly open your doors. Our promise is to continue to be available to support our franchisees. After all, when you succeed, we all succeed.

Strong Potential ROI

Our opportunity can be yours for a low, reasonable start-up cost and a high potential ROI. The impressive numbers offer franchisees an opportunity for rapid growth and profitability within the first five years of their business. Relatively accessible locations and the demand for a unique pizza shop in many communities presents you with a chance to make money doing something you TRUly love.

The TRUth about Our Numbers

Franchise Fee: $35,000
Royalty Fee: 6% of gross sales
Initial Investment: $293,300 to $642,667 (including Franchise Fee)
Exclusive Territory: 50,000 population base

The TRU Franchise Process

Get a Taste of It

We want to hear more about you! We’ll schedule a simple meeting to get to know what makes you a great addition to our team and also answer any questions you may have about us.

Discover the TRUth

Get a closer look, taste, and feel for our daily operations during Discovery Day. Visit one of our unique TRU Pizza locations to ask questions and better understand what goes on in our TRUly Gourmet kitchens.

Sink Your Teeth into the Details

Take some time to fully understand all the details. We’ll send you our Franchise Disclosure Document (FDD) for your review.

Get Your Hands on the Dough

Secure the financing or get a loan from your bank so you can get a slice of the pie and spread your love of TRUly fun and delicious pizzas.

Make it TRUly Official

Sign on the dotted line and make it TRUly official by signing our Franchise Agreement (FA). Congratulations and welcome to our TRUly unique family!

Get Your Apron Ready

Start training during Phase I at a TRU Pizza location near you and learn the recipes for WHOLESOME and delicious success. During Phase II, we will support you through your store opening to set you up with a slice of your own TRU success.

Disclaimer: This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.